http://www.trendwatching.com/briefing/They mention GPS devices, Nike Trial vans, "Tryvertising", the use of samples to create a "brand connection". They even have some good stats about the Apple store. Interesting stuff to think about. Advertisers are getting cleverer and sneakier, but I find it fascinating how they really manage to work with peoples' psychology.
Their report has a ton of examples and photos, so it's better to read it on their site, but here's a sample of the text:
- Living in a world of abundance means there’s loads to try out, and it doesn’t hurt that millions of members of GENERATION C(ONTENT) are adding to the pile of unique, original niche content and products. Niche of course being the new mass, as consumer societies are now about standing out, not conformity. Which in turn means an encouragement to explore one’s often broader-than-assumed taste, aided by recommendations from TWINSUMER sites like thisnext.com.
- As saturated, experienced consumers can draw on plenty of past experiences, and know that many more experiences will follow, it's easier to cope with possible disappointment stemming from trying out the unknown. For example, a weekend spoilt by bad weather is more acceptable knowing another three or four are planned for the rest of the year.
Labels: advertising, trends
